Jennifer Peek, Founder and CEO“Our specialty lies in valuing small to mid-sized businesses undergoing or anticipating ownership changes. They rely on our valuation report to determine the current value of their company and understand the factors they should prioritize for their exit strategy,” says Jennifer, founder and CEO of Peek Advisory Group.
The company’s valuation process stands out in the mergers and acquisitions (M&A) space due to its focus on owner-operators in construction or related industries. These operators have expertise and are interested in exiting their business but not on a fire sale basis. Peek Advisory helps clients determine who would be the best buyer based on the service or product they offer, their size, and the transition needs of the owner/operator. For clients who have been approached by a potential buyer, it helps them ensure they don’t receive a low offer or bypass opportunities for an exit.
The client engagement journey begins with a meeting to discuss the purpose of valuation. In this regard, there is a need to harmonize the approach and information gathered with the final report that will be released. Using that information, Peek Advisory generates a tailored list of documents required for the valuation process. Peek Advisory further interviews the owner or relevant company personnel to select the suitable valuation methods - capitalization of earnings, discounted cash flow, and market approach. It also examines how these approaches should be weighted and considers different ways of obtaining an accurate valuation.
The company analyzes if the owner plans to sell most of their business or a part of it, as this could affect many aspects, like discounts that should be included in the report. The final report includes evaluations of enterprise value and equity value. After composing the document, it is reviewed by Peek Advisory with its client to guarantee exactness in data interpretation. This allows clients to understand the final results and how they were arrived at. Peek Advisory also communicates the limitations of the report and the ways it can be used in future processes, especially if it is not involved in those processes moving forward.
There are times when clients ask about carrying out a valuation for an exit in the future, and this involves two extra steps. Peek Advisory looks at what would happen if the present results of the client were to remain unchanged and follows up with clients at the six-month and one-year marks after the report is submitted to assess any updates or alterations needed for the valuations.
Our specialty lies in valuing small to middle-size businesses undergoing or anticipating ownership changes. They rely on our valuation report to determine the current value of their company and to understand the factors they should focus on for their exit strategy
The compelling case study underscores the impact of Peek Advisory Group in the business valuation landscape. A small dental business owner was approached by a private equity group for a roll-up. They gave the owner an offer, which he considered a good deal. When the owner was referred to Peek Advisory for a thorough evaluation, it revealed a higher offer than what he was offered. Using this information, the client successfully negotiated a purchase price that was nearly double the initial offer he had received.
Peek Advisory Group focuses on accurate valuations for business owners planning for successful exit strategies rather than inflated valuations that would lead them nowhere in selling their businesses. It operates within the principle of a win-win situation resulting in equitable transactions that benefit everyone involved.
