Manage HR Magazine | Friday, September 19, 2025
Fremont, CA: 2024 is expected to be a historic banking and finance year full of significant adjustments and developments. Artificial intelligence (AI) will significantly impact the industry, changing everything from financial management tools to customer service to back-office processes.
Generative AI in Fintech
Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.
Fintech is a generic term for technology that allows users to make more sound and transparent decisions about managing, spending, and investing their money. Chatbots will be the most noticeable use of generative AI since users will increasingly converse in natural language with online money services and banking apps.
Sustainable Finance
We all prefer that the organizations we do business with prioritize sustainability and environmental, social, and governance (ESG) factors when making decisions. This entails encouraging investment in environmentally friendly projects, including recycling and renewable energy, and lowering carbon emissions in the financial services industry. Emerging sustainable financial products assure consumers that their money isn't being hoarded in a bank vault or used to harm society or the environment.
Digital and Crypto Currencies
Current cryptocurrencies and digital currencies will again interest the financial services industry. Central bank digital currencies (CBDCs) are reportedly being investigated or adopted by over 130 nations, and investors and innovators are becoming more interested in Bitcoin as it recovers from its meltdown in 2021. Naturally, the crypto-space is currently unregulated outside of CBDCs. Thus, more progress toward regulation and governance of people conducting business there is to be expected.
Customer Experience:
The development of technology that allows analyzing each touchpoint of the customer journey to lower friction and raise satisfaction will be the primary driver of customer experience (CX) in 2024. In addition, novel and immersive technologies such as virtual reality are beginning to offer us new and captivating avenues for interaction and engagement. There is unquestionably a strong correlation between customer loyalty and corporate success, and more financial services companies will focus on harnessing this in 2024 as CX plays a more significant role in purchasing decisions.
AI-Powered Insurance:
We will witness an increase in the number of insurers offering customized solutions based on evaluating an individual's risk because AI can identify patterns in data. More precise risk assessment will theoretically result in more affordable and equitable insurance. Nonetheless, the sector will have to deal with data security and privacy challenges besides the potential for AI bias.
More in News