Manage HR Magazine | Wednesday, December 28, 2022
CFO must prioritize maximizing value by effectively navigating uncertainties and changes.
FREMONT, CA: In recent years, as the economic climate fluctuated, the number of functions reporting to the chief financial officer (CFO) has steadily increased. CFO increasingly oversee digital initiatives alongside traditional tasks like budgeting, planning, and risk mitigation. The CFO plays the most important role in a modern finance function as the leader of a large team of individuals and a partner to the C-suite.
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A CFO can effectively cope with changing market fluctuations by considering the following.
Challenges: The new chief financial officer (CFO) must gain agreement and take action quickly with peers in the C-suite, business unit leaders, and board of directors based on an independent, fact-based view of the resources, support structures, and activities that create value, as well as those that do not. Achieving agreement on value sources is more difficult than it sounds. There will be lofty goals and competing requests presented by function and business unit leaders, all with the best intentions. According to an effective CFO, incomplete information and wish-casting can cloud leaders' conclusions.
Navigating risk: Although no one can predict the future, it is essential to understand which aspects of your business are most at risk should major disruptions occur. According to research, companies that recovered most successfully from the financial crisis employed many interventions to balance performance and position themselves for a long-term future. A successful CFO cuts costs (faster and deeper) when signs of a recession appear, but they still focus on growth during hard times. They could also be more acquisitive through the crisis since they had built investment flexibility into their working model. Their proactive efforts helped their companies recover as the economy recovered before and during the downturn.
Environmental, social, and governance (ESG): It is always important to start with the company's unique business model when considering ESG. As a minimum, ESG can be used to de-risk your business more comprehensively. Nonetheless, many companies see ESG as a growth opportunity beyond risk. ESG programs are expected to contribute more shareholder value in five years than they do today, according to research. Moreover, a CFO can assist business leaders in understanding whether, how, and to what extent ESG initiatives are linked to a company's strategy. By understanding ESG-related initiatives and their relationship to the company's strategy, you can assist business leaders in making better decisions. Allocating resources to ESG can improve top-line growth, reduce costs, minimize regulatory and legal intervention, increase employee productivity, and optimize investments.
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