Manage HR Magazine | Tuesday, June 24, 2025
CFOs will drive competitive advantage and organizational resilience by making informed decisions grounded in real-time financial data, while also overseeing digital transformation initiatives and promoting sustainability efforts.
FREMONT, CA: As we move into 2023, global business will remain challenging and unpredictable due to increasing economic volatility. To achieve sustained competitiveness and growth, organizations must focus on prioritizing strategic initiatives.
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A CFO is well-positioned to make key business decisions and inform the organization's overall strategic direction because they have oversight over critical financial and operational data. Research shows that many will take on more responsibilities in the future.
It will be crucial for CFOs in the coming year to provide their companies with a real-time view of financial data or to ensure competitive advantage through digital transformation.
Steering companies through the economic volatility ahead: Corporate priorities and strategies will need to be reevaluated by the CFO. They will also need a better understanding of market performance and its impact on business outcomes and an accurate overview of the organization's working capital to find ways to optimize working capital.
An up-to-date view of a company's liquidity is critical for business leaders to make informed decisions.
Stronger partnerships with CIOs: Approximately 95 percent of finance and accounting leaders have invested in digital transformation initiatives and will continue to do so in response to the economic uncertainty ahead, according to a BlackLine study. The importance of digital success, therefore, remains a top priority for businesses.
We see business leaders integrating digital technologies into existing workflows to improve operational efficiencies, deliver better customer experiences, improve bottom lines, and gain competitive advantage.
Driving sustainability: Many forward-looking organizations are already developing their sustainability strategies in response to the ESG megatrend. Now that, competitive advantage is at risk, companies cannot ignore sustainability imperatives.
The Deloitte report emphasizes the role CFOs play in transitioning to a sustainable enterprise and their predisposition to lead. Given their oversight of necessary data, processes, and reports, as well as their risk assessment and mitigation background, CFOs possess unique skill sets that enable them to take on sustainability strategy and reporting.
The CFO's access to the C-suite and other key stakeholders ensures that ESG has a permanent place on the business agenda.
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